Gold Alliance Review

Gold Alliance Review

Lear Capital Review

Scott R. Hillford

Author & Founder Gold Is Money 2

Disclaimer: Some or all of the companies reported here may provide compensation to us, at no cost to our readers. This is how we keep our reporting free for readers. Compensation and detailed analysis are what determines how companies appear on this website.

Gold Alliance will likely have some questions. Some of the most important questions will probably include how these metals fit into one's retirement plans, whether they would benefit a portfolio, and whether they are the best choice.

These types of concerns are common among investors. Gold Alliance is one of the companies many are considering in their search for a precious metals company.

Satisfactory answers to these questions are vital to the decision-making process. This review is to help investors decide whether to use this company and answer important questions. Keep reading to find some important answers to any questions.

Prior reading further, it is important to acknowledge that investing your savings is a not easy. When it comes to incorporating precious metals into your investment portfolio, how can you tell which companies are reliable?

After devoting extensive time and effort, we have conducted thorough research within the precious metals industry and compiled a selection of the most trustworthy companies.

Take a moment to read our list and determine if Gold Alliance has what it takes to make the list this year!

This lets you to quickly compare the leading companies in this field and select the one that aligns with your specific requirements and investment objectives.


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What is Gold Alliance?

Gold Alliance ranks first among the top five gold IRA companies, according to The San Francisco Examiner.

Besides offering gold, the company also offers silver, palladium, and platinum as precious metals options. There is also an affiliate program for further earnings from precious metals.

Gold Alliance Review - Logo

Gold Alliance's goal is to help protect investors against government intervention and market volatility that can negatively impact consumer investments. Gold Alliance recognizes precious metals' historical significance as currency. Storing precious metals, especially for use in IRAs, is a way to maximize the metals' usefulness as an investment product. 

Gold Alliance Review - Website

The company seeks to help investors diversify their portfolios through precious metals IRAs and direct metals product sales. This company hopes to ensure that investors make the most of their portfolios. An IRA used in conjunction with other investment products has the potential to offer high returns. 

Joseph Sherman, Kevin Troy, and Fred Abadi founded Gold Alliance in 2002. Sherman also helped found the Industry Council for Tangible Assets (ICTA), the National Ethics Association (NEA), and the Precious Metals Retail Association (PMA).

Troy has prior experience with JP Morgan Chase, and Abadi has worked for Global VR. These men's extensive experience in the financial sector has given them a solid understanding of investor needs and how to meet those needs.

Investing Options

Investors can use Gold Alliance to invest in a gold or silver IRA. Although many prefer to store their precious metals, they can't earn a profit from storage alone. Taking out a Gold Alliance precious metals IRA is a good way to earn a profit on these metals.

IRAs with gold or silver offer the same benefits as Roth and traditional IRAs. These metals allow for more diversified portfolios that might lead to better returns.

One of the most important differences is that precious metals aren't subject to the same changes in value as traditional currency.

Icon - Investor

Investors can do a rollover on an existing 401K or IRA account to fund a precious metals IRA. Silver IRAs must be held separately from other IRAs the investor holds. However, this account works alongside other existing accounts to maximize the return potential.

Rates for gold and silver depend on current market prices. The website for Gold Alliance lists the current market prices for precious metals. There are also resources investors can use to educate themselves on owning metals.

In addition to funding a precious metals IRA with funds from an existing account, IRA holders can make cash contributions to their IRAs. Investors will benefit from checking with their advisors about how much they may contribute. There are tax consequences for contributions and withdrawals involved with precious metals IRAs, as there are with other kinds of IRAs. 

Affiliate Program 

Companies and individuals that share Gold Alliance's values may benefit from joining the company's affiliate program. This company values exceptional customer service and hopes to partner with those who share this objective. Consumer rights and illegal compliance also matter to this company. The company is careful about screening prospective affiliates.

There is a form on the website that would-be affiliates can use to apply. The company will contact affiliate applicants about any next steps to take. This process helps ensure that the company picks the best candidates to partner with in promoting its products. 

Blog and Resources

The company has a blog that investors will find helpful. Reading the blog posts will provide useful insights into the gold market and the economy's overall health. Investors may receive a clearer picture of how the process works from these posts.

Gold Alliance Review - Resources

Some of the most recent posts covered the number of Americans buying gold doubling and debunking the most common myths about gold. Another recent post questioned whether the U.S. has entered a rare economic cycle. These posts provide insights into how investing in precious metals can improve investors' lives.

Free Gold Guide

Gold Alliance has a gold and silver guide available for free on the website. These guides contain information about investing inside and outside IRAs. Prospective customers who fill out the form will receive a copy of the guide. 

Investors who have yet to reach the stage where they want to talk to a company representative will find these guides helpful. These guides can fulfill these investors' needs. There is no obligation when a prospective investor orders these guides.

Precious Metals

Gold Alliance has IRA-eligible precious metals, as well as collectibles. Some of the coins available include limited mintage coins with strong demand. These coins have a strong likelihood of their value increasing with time. 

Gold Coins

Some of the gold coins available include Gold American Eagle in 1/4 and 1/2 oz, in high demand among coin collectors. IRA-eligible gold coins include the American Eagle 1/10 oz, Australian Striped Marlin 0.25 oz, and Canadian Polar Bear 1/4 oz. The IRA-eligible gold products conform to the most stringent purity standards. 

Gold Alliance Review - Gold Coin

Limited mintage gold coins include Gold 9/11 Never Forget Memorial 1/8 oz 2021, Spotted Eagle Ray 0.25 oz, Australian Osprey 1/4 oz, and Canadian Red-Tailed Hawk 1/4 oz. These coins are rare and are expected to increase in value over time. The collector gold coins available are American Eagle Proof 1 oz, American Eagle Proof 1/4 oz, and $20 Liberty Double Eagle 1 oz.

Silver Coins

 Options for silver coins that customers may buy include Kennedy Half Dollar, Britannia 1 oz, and the Franklin Half Dollar. These coins have seen a steady demand among investors for years. Investors looking for IRA-eligible silver coins include American Eagle 1 oz and Sceptre Guinea 1.25 oz.

Gold Alliance Review - Silver Coin

The limited mintage silver coins from Gold Alliance include Spotted Eagle Ray 1.5 oz, Canadian White Falcon 1.5 oz, and St. Helena Sovereign 1.25 oz. Popular silver collectible coins are American Eagle Proof 1 oz, Walking Liberty Half Dollar, and Morgan Dollar. The collectible coins are of high quality, meeting rigorous standards.

Palladium and Platinum Products

The Palladium Bar 1 oz from Gold Alliance is IRA-eligible. Platinum products eligible for IRAs include Platinum Canadian Maple Leaf 1 oz and Platinum Australian Striped Marlin 1/3 oz. Although rarer than gold or silver, these metals are perfect additions to any precious metals IRA.

Gold Alliance Review - Platinum and Palladium

Does Gold Alliance Have Any Red Flags?

Addressing whether Gold Alliance has any red flags is a good idea after learning basic information about the company. We found that Gold Alliance has an A+ rating from the Better Business Bureau (BBB), with 179 positive consumer reviews. All four reviews we found from the Business Consumer Alliance were 5-star. 

Gold Alliance Review - Ratings

On Trustlink, we found a 5-star rating based on two positive reviews. We also found that Trustpilot has a 4-star rating based on 41 reviews from consumers. These are two of the most popular consumer review sites, so ratings on these sites matter.

However, the number of reviews of the company available is low relative to the number of years in business. We have reason to wonder whether there are displeased customers who have yet to come forward and share their experiences. There is also the possibility that many Gold Alliance customers don't use these sites to leave reviews.

The existing reviews on the most common review sites are all 4 or 5-star. We consider the existence of such positive reviews a good sign overall. There are more satisfied than dissatisfied customers who are willing to share their opinions.

  • Better Business Bureau: 4.9 stars
  • Business Consumer Alliance: 5 stars
  • Trustpilot: 4 stars
  • TrustLink: 5 stars

Is Gold Alliance a Scam?

Gold Alliance is not a scam, from what we can discern. The company has over 20 years of experience in selling precious metals products. We can easily judge the founders' overall knowledge in their fields by the company's success.

Investors will likely want to give whether they work with Gold Alliance serious consideration. Though mostly positive, we found a relatively small number of reviews compared to the time in business somewhat of a concern.

Where similar companies may have hundreds or thousands of reviews, investors might not feel as though they have adequate information about Gold Alliance to make a decision.

Gold Alliance is the fastest-growing gold company that also offers IRAs. Being able to purchase precious metals for a personal collection or an IRA is one of the things contributing to the company's popularity. Purchasing precious metals products without having an IRA is a good way for investors to evaluate which products are most worth their time and money. 

The company also provides a guide that answers investors' most common questions and concerns. We feel that reading the guide, along with the collection of blog posts, will provide a better understanding of what to expect. Although not as exhaustive of the resources some sites provide, we feel investors have the right tools to make informed decisions with these materials.


  • Gold and silver IRAs can diversify existing portfolios and help build new ones
  • Precious metals in coin form can increase in value over the years and usually retain their value at the least
  • Collectible precious metals products are available that meet high-quality standards
  • There is a large selection of IRA-eligible metals products in gold and silver
  • A guide and blog posts provide helpful information for new investors

Pros & Cons


  • Precious metals retain or increase their value easily without being subject to changes in fiat currency values
  • Investors can purchase metals for personal use or to put in an IRA, allowing for flexibility
  • Blog posts and a free guide provide useful information that answers many questions


  • Has fewer reviews available than most competitors, an issue of concern for some
  • Customers must call to purchase instead of finishing purchases online, which might be inconvenient for some
  • Educational resources are limited to a free guide and the blog, which might not be adequate for some investors


Final Thoughts

Do we recommend investing with Gold Alliance? We do, with some caveats. There are relatively few reviews online, given the company's longevity. However, the company offers precious metals IRAs, often seen as ideal protection against unpredictable markets.

Investors will have the chance to possibly see good returns. However, some other companies provide a more robust set of educational tools that investors can use for decision-making. We recommend that investors stay open to companies that may offer more information to assist with decision-making.

We think Gold Alliance is a reputable company, but are also aware of some of the limitations involved with investing. Those who require a company with more robust support may want to look elsewhere. However, investors already familiar with this process will likely find Gold Alliance adequate.

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