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Gun Slump: Sales Plummet As Americans Don't Buy


Founding Member
Board Elder
Site Mgr
Sr Site Supporter
Mar 25, 2010
Trump Gun Slump: Sales Plummet As Americans Don't Buy Gun Control Threats
Newsweek 20 hours ago

Consumer demand for guns is plummeting because Americans are no longer scared that the president will take away their guns.

American Outdoor Brands Corp, maker of Smith & Wesson firearms, has said demand is falling to “new, lower levels,” after years of increasing sales under President Barack Obama, Bloomberg reported.

The company recorded a 32.6 percent drop in net sales compared with last year, while its rivals have also been struggling. In February, 200-year-old gun maker Remington filed for bankruptcy, beset by reduced sales and ongoing lawsuits linked to the Sandy Hook Elementary School Massacre, during which shooter Adam Lanza used one of the company’s weapons.

In light of the new figures, American Outdoor Brands lowered its annual sales target by $63.5 million, to $599 million.

Semi-automatic rifles are seen for sale in a gun shop in Las Vegas, Nevada on October 4, 2017 ROBYN BECK/AFP/Getty Images

In December, company CEO Jack Debney warned that “fear-based buying” was no longer buoying the market under Trump. Falling demand was forcing gun makers to discount heavily. Despite events such as 2017’s Black Friday, which set a record of 203,000 background checks in one day, sales remain subdued.

FBI firearm background checks are used as a proxy for national gun sales. The number of checks performed have increased in 13 of the last 14 years, reaching a record 27,538,673 in 2016. This fell 8.4 percent to 25,235,215 in 2017.

The falling trend looks likely to continue this year. The number of checks in January 2018 was 2,030,530, down from 2,043,184 in January 2017.

The U.S. has the highest gun ownership rate in the world, with 101 guns for every 100 Americans. Although gun sales rose consistently during the Obama years, most of these sales were to existing owners, reacting to his appeals for more stringent laws after several mass shootings during his time in the White House.

Gun ownership in the U.S. is highly concentrated. Only around 30 percent of Americans say they own a firearm, but 66 percent of owners have more than one. Of these multiple gun owners, 29 percent own more than five guns. Just 3 percent of Americans own 133 million guns between them.

A sale tag hangs from a rifle at the Lynchburg Arms & Indoor Shooting Range in Lynchburg, Virginia, on October 20, 2017 JIM WATSON/AFP/Getty Images

Gun enthusiasts' confidence in a Republican president may yet turn out to be misplaced. During his presidential campaign, he assured voters, “I love the Second Amendment.” However, his stance on gun control—if he had one—might have changed.

This week, Trump stunned his party and the National Rifle Association (NRA) gun lobby by coming out in favor of tighter gun controls. At one point, he even suggested that authorities should be able to “Take the guns first, follow due process second,” when disarming people considered to be a threat, such as those with mental health issues.

Trump has been considering gun law reform following the February 14 Marjory Stoneman Douglas High School shooting in Parkland, Florida, that killed 17 people.

The NRA has come under considerable public pressure for the influence its lobbying has cultivated in Washington, D.C. The NRA spent $5,122,000 on its lobbying efforts in 2017, the highest ever annual total.

Several large companies have severed their ties with the organisation following the Florida tragedy, and large gun retailers have been taking assault-style rifles off their shelves.

An AR-15 with a custom handguard which honors President Donald Trump is displayed on April 29, 2017 in Atlanta, Georgia Scott Olson/Getty Images



Killed then Resurrected
Midas Member
Site Supporter ++
Apr 2, 2010
You can't get there from here.
Seems the majority of gun owners are not convinced that guns will be restricted beyond current law. Does not seem that Trump's recent oddball remarks have had any effect on the 2nd Amendment crowd. The bump-stock issue seems like real BS to me. It's a toy. Think about it, if you really wanted a rapid-fire rifle, how difficult can it be to rig up an offset cam with a crank for the trigger? I am sure it is illegal, but if you are intent on killing people, why would that stop you? I would think it would be much more accurate.

I am not a big fan of the NRA, I think they work with the country's owners toward a common goal - restrictions on firearms based on sporting needs. Plus once they get your name, they don't stop harassing you. If you sign up for an annual membership, barely a few weeks go by and they are spamming you to extend your membership.

I will say that the NRA does a great job hosting training and competitions in various gun disciplines. For that, I applaud them and all the local gun clubs across the nation that host such events. Taking my son to competitions in Kentucky, Indiana, Ohio, Tennessee, Georgia, etc, really had an impression on me. Great bunch of people, very professional matches, never met a more polite and honest crowd. I once said at a competition at Camp Perry, huge crowds, "if I dropped a hundred dollar bill somebody would run after me to give it back".

I prefer Gun Owners of America personally as far as protecting my rights.

The big deal about corporate partnerships with the NRA is just crap in my opinion. The times I have been a member [many annual memberships] I have never used a single one. Most of these type of deals start with the "retail" price, followed by a percentage discount. The same product or service can often be purchased cheaper on the open market without a discount.


Midas Member
Sr Site Supporter
May 31, 2015
Truthfully, 330 million firearms in the hands of Americans....is it any wonder that gun sales would take a breather? Making a big deal out if it like the media is doing with articles like these is just playing politics