You would have thought the mint could see this coming. The ASE is immensely popular and this is an instant low pop coin. Even without fanfare and kept under the radar you can bet some of the market big boys took advantage of the fact that there was no household limit. I'll bet that there were several 1000+ orders placed cumulatively by the big boys. The graders are going to profit handsomely as well.
($25,000 - $4.95 )/ $54.95 = 454.8 coins. Can you ship 454 coins for $4.95?
I'm sure almost no phone orders got completed. Besides there's always a wire transfer (no $ limit). But I'm sure you had to set that up ahead of time as you're not completing that in less than 3 minutes.