- Jan 11, 2012
Is it simply name recognition? The less sophisticated the investor, the greater the name recognition effect aught to work, right? (And we just imported a hurd of unsophisticats.) Just like GLD is *the* symbol for paper gold, so is SLV *the* symbol for paper silver. When John or Jane stumbles onto the scene the concierge is more likely to steer them towards GLD and SLV than just about any other substitute. Is it that simple?